With the Mailchimp integration, you send the customers of an edition to an audience (in Mailchimp: Audience). No more exporting and importing.
What do you need?
A Mailchimp account with at least one Audience.
You're an Owner or Manager of the EventSquare account.
Set up Mailchimp
Create an API key in Mailchimp. Mailchimp's own help explains where to find it.
Find your server prefix. Log in to Mailchimp and look at the address in your browser, for example https://us19.admin.mailchimp.com. The us19 part is your server prefix.
In EventSquare, go to Settings › Integrations.
On MailChimp, click Settings. Enter your API key under API key and your server prefix under Server prefix. Click Save settings.
Turn on the integration with the switch on the card. It only works once your API key and server prefix are saved.
Send customers
Open your event and go to Orders.
Click Export and choose Send to Mailchimp.
Under Audience, choose where the customers go. We load your audiences from Mailchimp.
Leave Synchronize only customers with opt-in checked to send only those customers, or uncheck it to send all customers of this edition.
Click Send. We send the customers in the background. With many customers, this takes a few minutes.
If the integration isn't on yet, Send to Mailchimp opens this article.
What happens in Mailchimp?
We send the email address, first name and last name of every customer with a completed order for this edition. Test orders don't count.
New contacts are added, existing ones updated. We never remove contacts from your audience.
Each contact gets a tag for every event and edition they bought tickets for with your account, for example My festival - 2027. This makes it easy to create a segment per event in Mailchimp.