Do you use a tool other than Google, Meta or TikTok, or do you want your ticket sales in your own systems? Then you use the same events as our integrations. How you get to them depends on where your visitors buy.
The events
EventSquare reports four steps of every sale: add_to_cart, remove_from_cart, begin_checkout and purchase. Each step contains:
Field | What |
| The amount of the change, the cart or the order, including service fees. |
| The currency, e.g. |
| The tickets and products: ID, name, price, quantity, discount, service fee and, if any, the show. |
| The order reference, as the buyer sees it (with a purchase). |
| The event, the edition and the sales channel. |
The events never contain personal data of your buyers.
Where do you find the events?
Embedded in your website: listen to the events with
EventSquare('on', 'purchase', function (data) { … })and send them to your tool. See Tracking with an embedded ticket store and, for developers, Embed your ticket store on your website.Through the link to your ticket store: connect Google Tag Manager. The events are then in the data layer of the store and the checkout, and your container sends them to your tool. See Connect Google Tag Manager.
Orders in your own systems
Do you want the orders themselves, with your buyers' details, in your CRM or accounting software, for example? That doesn't go through tracking, but through the EventSquare API. Without a developer, you can also use Zapier or Make: you'll find them in your account settings under Integrations. Your developer finds the documentation at api.eventsquare.io/docs.
Your developer needs an API key for this. An Owner of the account creates it in Settings › API keys › New API key. The key is shown only once: copy it right away. Also read Use the EventSquare API.