Test first
Click Test store at the top of your event. You see your store the way your customers will see it, and you can place a test order. Test orders are not valid and don't count toward your sales.
Publish right away
Click Publish store at the top of your event. Your store opens right away and customers can buy tickets.
If we're still missing some details, you'll see the window We are still missing some information. Click Complete account and fill in what's missing. Usually that's:
your organization details (Settings › Organization details),
your contact details (Settings › General),
your payment provider, if you sell paid tickets (Settings › Payments).
The Checklist on your event's dashboard shows what is still open.
Publish at a time you choose
Want sales to start at a set time, and maybe stop at a set time too?
In your event, go to Sales channels and open your ticket store (by default Online ticket store).
Under Publication, choose Publish between specific dates.
In From, enter when sales start. To stop online sales automatically as well, for example a few hours before your event, fill in Until.
Click Save sales channel.
The Scheduled button now shows at the top of your event. Hover over it to see when your store opens. Once it's open and you've set an end date, it says Scheduled closure. Click the button to change the dates.
You can share the link before sales start. Visitors then see Opening soon with a countdown, and can't buy tickets yet.
Closing your store
Click Close store at the top and confirm. During your event, it's better to keep your store open: last-minute visitors can still buy tickets, and you can use it as a box office at the door.