Connect your TikTok Pixel to your ticket store and track which TikTok ads lead to ticket sales.
Is this the right article? Yes, if your visitors buy through the link to your ticket store. Do you already load the TikTok pixel in your Google Tag Manager container? Then don't activate this integration. Is your ticket store embedded in your website? Then read Tracking with an embedded ticket store.
Set it up
Find your Pixel ID in TikTok Ads Manager: Tools › Events Manager, and choose your pixel under Data sources. The ID is shown with the pixel's details.
Open your event in EventSquare and go to Settings › Integrations.
On TikTok Pixel, click Install (or Settings if you set it up before), enter your Pixel ID and click Save.
The integration is now on. Use the switch on the card to turn it off or on again.
What you track
Step | TikTok event |
Page view | Pageview |
Tickets added to the cart | AddToCart |
Checkout started | InitiateCheckout |
Order completed | Purchase |
Every event includes the amount, the currency and the tickets. If a visitor clicked your ad, that click goes along from the ticket store to the checkout.
EventSquare only sends events from the browser to TikTok. There is no server connection like with Meta.
Test it
Install the TikTok Pixel Helper extension in Chrome, open your ticket store and put a ticket in your cart. The extension shows your pixel and the AddToCart event.
In TikTok Events Manager, you see the events come in while you test, on your pixel's Test Events tab. An event can take up to 2 hours before it shows up in the overviews.