With EventSquare Journey, you send your visitors emails at set moments around your event. The moments are ready to go. You write the text, and Journey sends the email to the right people at the right time.
You'll find Journey in your edition's menu.
Practical information
With the Practical information step, you send your visitors everything they need to know before they come, such as parking, opening hours and access. The email goes out at the moment you choose, before your event or before each show.
What you need
Journey sends from your own email address. First add a sender and verify it.
You need an email address on your own domain, such as info@jouwfestival.be. An address from Gmail, Hotmail or another free service won't work: email sent on behalf of such an address usually ends up in spam.
Add a sender
Go to Settings › Senders and click Add sender.
Enter the Email address and click Add sender.
Verify your email address: we send a 6-digit code to that address. Enter it and click Verify email address. If the code has expired, click Send a new code.
Verify your domain: add the TXT record shown under Domain to your domain's DNS settings. If you don't have access to those yourself, click Send to your IT administrator. Then click Verify domain. A new record can take up to 24 hours to become active.
Journey can only send emails once both your email address and your domain are verified.
Have more than one sender? Journey uses the sender marked Default. To make another sender the default, use Set as default on that sender's page.
Set up practical information
Go to Journey and, under Practical information, click Create.
Put your email together (see below).
Click Activate and choose when the email goes out: Immediately, or 12 hours to 2 weeks before your event. If your event has shows, the email goes out that long before each show.
Anyone who buys a ticket later gets the email automatically, until your event or show starts.
Who receives the email
Under Recipients, you see how many emails go out: one per order, to the person who placed the order.
Put your email together
On the left you build the content. On the right you immediately see what the email looks like.
You build the email with blocks:
Text: headings, regular text, lists and links.
Button: a button with a link.
Image: with a link if you like.
Divider line: to split your email into sections.
You can drag, copy and delete blocks. The Practical information email always contains a Ticket link. You can't delete it.
At the top is the cover photo of your ticket store, if you have one. Don't want it? Turn off Use cover photo ticket shop.
The email uses the colors and images of your ticket store. You change them in Settings › Design in your edition.
Subject and preview text
Under Inbox view, you enter a Subject and a Preview text. The preview text is the first line recipients see in their inbox, right after the subject. Both are required.
Put the most important part first. On a smartphone you often only see the first 35 to 40 characters of the subject.
Use the preview text to add to the subject, not to repeat it.
Be honest about what's in the email.
Send a test
Click Send test to send the email to yourself or to other admins on your account.
After sending
For each email, you see how many were sent, delivered, opened and clicked.
Frequently asked questions
We already use another email tool. Why Journey?
Feel free to keep using your own tool for your newsletter. Journey already knows your orders and tickets, so you don't need to export or connect any lists. The email goes out automatically for each show, including to people who buy later.
Why can't I choose the layout freely?
The emails deliberately have a simple structure, in the style of your ticket store. That keeps them easy to read on a smartphone, and you don't have to deal with layout yourself.